Meesho Technologies Private Limited ("Meesho", the "Company", "We", "Us", or "Our"), a public company with its registered office 3rd Floor, Tower E, Helios Business Park, Chandana, Kadabeesanahalli, Bengaluru, Karnataka 560103, India, is an Artificial Intelligence-driven contact center solutions, combining generative AI with human agents to deliver customer and merchant support ("Services"). Information regarding the Services can be accessed through www.meeshoaiservices.ai ("Website"). We place the utmost importance on maintaining the confidentiality, integrity, and security of Your (collectively, "You", "Your", "Yourself", and "Users") personal data and information that You share with Us while accessing our website. Our comprehensive Privacy Policy (defined below) reflects this commitment, which We encourage You to read fully.
This document ("Privacy Policy") explains how information, including Personal Information (defined below), is collected, received, stored, processed, disclosed, transferred, dealt with or otherwise handled by Us through the Website. This Privacy Policy is incorporated into and subject to Our Terms of Use ("Terms") and shall be read harmoniously and in conjunction with the Terms. All capitalized terms used and not defined in this Privacy Policy shall have the meaning ascribed to them under the Terms.
This Privacy Policy has been designed to align with the requirements of the Digital Personal Data Protection Act, 2023 (DPDPA) as well as the Information Technology Act, 2000 read with rules and regulations made thereunder. We will update this Policy to reflect further guidance or rules issued under the applicable laws.
This Privacy Policy does not cover information that You may provide to third-party websites, applications or services that are not owned or controlled by Us. This includes third parties. We advertise on the Website or otherwise or on social media sites where We have a profile. This includes, but is not limited to, communications over third-party messaging platforms, such as WhatsApp. Such information will be governed by the privacy policies of respective third parties, and such sites.
Please read the Privacy Policy carefully prior to using or registering on the Website or accessing any material, information or availing any Services through the Website.
This Privacy Policy (i) is an electronic record under the Indian data privacy laws, including the Information Technology Act, 2000 read with rules and regulations made thereunder; (ii) will constitute a 'Notice' under the Digital Personal Data Protection Act, 2023 when applicable, read with rules and regulations made thereunder; and (iii) will not require any physical, electronic, or digital signature by the Company. You accept this Privacy Policy and hereby agree to be legally bound by the same.
Privacy Policies
You may consult this list to find the Privacy Policy for each of the advertising partners of Meesho.
Third-party ad servers or ad networks use technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Meesho, which are sent directly to Users' browser. They automatically receive Your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that You see on websites that You visit.
Note that Meesho has no access to or control over these cookies that are used by third-party advertisers.
Third-Party Privacy Policies
Meesho's Privacy Policy does not apply to other advertisers or websites. Thus, We are advising You to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through Your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.
Website Analytics
We use web analytics tools provided by service partners such as Google Analytics or other analytics tools to collect information about how You interact with Our Website, including what pages You visit, what site You visited prior to visiting Our Website, how much time You spend on each page, what operating system and web browser You use and network and IP address information. Though information collected does not include Personal Information such as name, address, billing information, etc., the information collected is used and shared by these service providers in accordance with their individual privacy policies. You can choose to disable cookies through Your individual browser options when You first visit Our webpages, or by utilizing settings in Your browser or third-party tools. (collectively, "Other Information and Automatic Information")
We use the information provided by the above tools to improve Our Services. These tools place persistent cookies in Your browser to identify You as a unique user the next time You visit Our website. The information collected from the cookie may be transmitted to and stored by these service partners on servers in a country other than the country in which You reside.
Consent
By using Our Website, You hereby consent to Our Privacy Policy and agree to its Terms.
Collection of Information
We collect the following information so that We can provide the best possible experience when You utilize Our Services:
The Personal Information We receive from You in this instance involves Your name, Your mobile number, Your email address, along with such other information provided by You on Our Website.
We may collect and retain our correspondence, such as emails, chats or letters into a file specific to You.
We also collect Non-Personal Information from Website Users, Customers, and Customers' End Users, including browsing data, demographic trends, aggregated analytics, and technical details. This may be collected automatically through cookies, pixel tags, and web beacons and may be shared with authorized third-party service providers to analyze usage, improve services, measure performance, comply with law, and support law enforcement activities.
The Website is not intended for children (i.e., persons below 18 years of age). We neither collect Personal Information nor encourage children to interact with the Website. We do not owe any responsibility to any such User, who is a child, or towards their parents or lawful guardian, as applicable.
The Website and the Services are inclusive and cater to all persons, including persons with disabilities. For the purpose of this Privacy Policy, a person with disability refers to someone with long-term physical, mental, intellectual, or sensory impairment that may hinder their full and effective participation equally with others, but a person who is otherwise competent to contract. If You are a User with a disability and require any assistance to access or use the Website, please contact Us at [contact@meeshoaiservices.ai]. We will be happy to serve You and help You through the use of the Website.
We may also collect additional information, as notified by Us from time to time, when delivering Our Services to You to ensure necessary and optimal performance.
Grounds of processing
Consent
In most cases, We will process Your Personal Information based on Your prior explicit consent as required under Indian law, which You can withdraw at any time. In the event You do not wish for Us to process Your Personal Information for any specific purpose, You retain the right to deny consent to Us for Use of Your Personal Information for such purpose. You may do so by contacting Us at – [contact@meeshoaiservices.ai]. The different instances in which We collect Your Personal Information and the purposes for which We process Your Personal Information have been described in this Privacy Policy. While You have the right to withdraw the consent that You have given, certain Personal Information may be necessary to make available Our Services and We may not be able to provide You with the relevant Services if the Personal Information requested is essential for making available the Service, and is not provided by You or the consent in relation to it is withdrawn.
Certain legitimate uses
Notwithstanding anything contained herein, We may, in compliance with applicable laws in India, process Your Personal Information without obtaining Your consent in the event: (i) You voluntarily provide Your Personal Information to Us and do not indicate anything to show that You do not consent to the use of such Personal Information by Us. Further, if You voluntarily provide Your Personal Information to Us for any of the purposes stated below, We shall not process Your Personal Information for any of the other purposes, unless You specifically voluntarily provide Your Personal Information to Us for any and / or all of such other purposes; (ii) the purpose of processing is for fulfilling any legal obligation to disclose any information to the State or any of its instrumentalities subject to such processing being in accordance with the provisions regarding disclosure of such information in any other law for the time being in force; (iii) it is for compliance with any judgment, decree, or order issued under any Indian law or any judgment, decree, or order relating to civil contractual claims under any foreign law; (iv) it is for responding to a medical emergency involving a threat to life or immediate threat to Your health or of any other Users' health; (v) it is for taking measures to provide medical treatment or health services to You or any other User during an epidemic, outbreak of disease or any other threat to public health; (vi) it is for the purpose of taking measures to ensure safety of, or provide assistance or services to, any individual during any disaster, or any breakdown of public order; and (vii) it is in the interest of prevention, detection, investigation or prosecution of any offence or contravention of any law for the time being in force in the relevant jurisdiction.
You agree and acknowledge that general permissions sought by You at the time of providing Your information on the Website and Your consent thereof for the use of any other Personal Information as set out in this Privacy Policy shall be for the provision of Services.
Use of the Information
We strongly believe in both minimizing the data we collect and limiting its use and purpose to only that:
- for which We have been given permission,
- as necessary to deliver the Services You purchase or interact with,
- as We might be required or permitted for legal compliance or other lawful purposes.
We use the Personal Information collected above to:
- Deliver, update and enhance the Services We provide to You
- Improve and optimize the operation and performance of Our Services
- Diagnose problems with and identify any security risks, errors, or needed enhancements to the Services
- Detect and prevent fraud and abuse of Our Services and systems
- Collecting aggregate statistics about use of the Services and optimize our Services
- Send relevant updates, promotional materials, and newsletters, ensuring that You are informed about Our latest offerings and developments.
- Understand and analyze how You use Our Services.
Often, much of the data collected is aggregated or statistical data about how individuals use Our Services, and is not linked to any Personal Information, but to the extent it is itself Personal Information, or is linked or linkable to Personal Information, We treat it accordingly.
We may share Your Personal Information with affiliated companies within Our corporate family, with third-parties with which We have partnered to allow You to integrate their services into Our own Services, and with trusted third-party service providers as necessary for them to perform services on Our behalf, such as:
- Marketing our Websites and Our Services
- Performing analysis of Our Services
- Communicating with You, such as by way of email or survey delivery
- Customer relationship management.
We only share Your Personal Information as necessary for any third-party to provide the Services as requested or as needed on Our behalf. These third-parties (and any subcontractors) are subject to strict data processing terms and conditions and are prohibited from utilizing, sharing or retaining Your Personal Information for any purpose other than as they have been specifically contracted for (or without Your consent).
We may contact You directly or through a third-party service provider regarding Services, such as necessary to deliver transactional or Service-related communications, respond to inquiries, and offer customer support. We may also contact You with offers for additional services We think You'll find valuable if You give Us consent or where allowed based upon legitimate interests. You don't need to provide consent as a condition to purchase Our Services. These contacts may include:
- Text (SMS) messages
- Telephone calls
If You utilize Our Services from a country other than the country where Our servers are located, Your communications with Us may result in transferring Your Personal Information across international borders. In these cases, Your Personal Information is handled according to this Privacy Policy.
How You can access, update or delete Your data.
We provide You with the following rights about Your Personal Information as per applicable laws. Your rights are:
You have the right to ask Us: (i) for a summary of Your Personal Information being processed by Us and the processing activities undertaken by Us with respect to such Personal Information; (ii) the identities of all other third-party entities with whom Your Personal Information has been shared by Us, along with a description of the Personal Information so shared; and (iii) such other information that may be mandated for Us to provide You under applicable law. However, this right has certain limitations as prescribed under applicable law.
You have the right to correct or update any information, including Your Personal Information. In the event You notice that any Personal Information already provided by You is inaccurate or incomplete or needs to be updated, You can ask Us to rectify such Personal Information (if the same cannot be done at Your end through the Website) by contacting contact@meeshoaiservices.ai. Further, if any Personal Information already provided by You is inaccurate, incomplete, or outdated, then You must give Us the accurate, complete, and up-to-date Personal Information by writing to Us at the email ID provided above, and We shall accordingly rectify such Personal Information at Our end. We urge You to ensure that You always provide Us with accurate and correct information / data to ensure that Your use of Our Services is uninterrupted. In case of any such modification of Personal Information, You may be required to furnish supporting documents relating to the change in Personal Information for verification. Any loss or damage accruing due to provision of inaccurate information or failure to update Your details, will be Your sole responsibility, to Our total exclusion.
You have the right to request the deletion or removal of Your Personal Information where there is no compelling reason for Us to keep it. Such right of erasure can be exercised by writing to Us at contact@meeshoaiservices.ai, which must be in a format prescribed by the government, when available. For now, You may write to Us on the above email, to exercise this right. On such an erasure request, We shall delete all of Your Personal Information stored by Us. We shall also ensure that any third-party service provider processing Your Personal Information on Our behalf deletes all Your Personal Information, unless retention of the same is necessary for providing the Services or for compliance with any applicable law for the time being in force. Upon such erasure request being made by You, We will undertake the necessary deletion within a reasonable time and will cease processing Your Personal Information, except as may be permitted under applicable law. Please note that We may not be able to allow You access to Our Website and / or provide Services, subsequent to Your exercising of this right.
You are permitted to give, manage, review or withdraw Your consent provided to Us to process Your Personal Information through a 'consent manager' when available. A consent manager is an entity that is registered with the Data Protection Board of India. The consent manager is accountable to You and can assist You in providing or withdrawing Your consent which You provided to Us to process Your Personal Information, on Your behalf. Such consent managers must comply with the obligations imposed on them as may be prescribed by the Central Government.
You shall have the right to nominate any other individual, who shall, in the event of Your death or incapacity, exercise Your rights in relation to Your Personal Information, per applicable law in India.
In case You want to exercise the rights set out above You can contact Our Data Protection Officer whose details are set out below.
Security, storage and retention of data
We follow generally accepted standards to store and protect the Personal Information We collect, both during transmission and once received and stored, including utilization of encryption where appropriate.
We retain Personal Information only for as long as necessary to provide the Services You have requested and thereafter for a variety of legitimate legal or business purposes. These might include retention periods:
- mandated by law, contract or similar obligations applicable to Our business operations;
- for preserving, resolving, defending or enforcing Our legal/contractual rights; or
- needed to maintain adequate and accurate business and financial records.
As long as You access and / or use the Website (directly or indirectly), it is Your obligation, at all times, to take adequate physical, managerial, and technical safeguards, at Your end, to preserve the integrity and security of Your data which shall include and not be limited to Your Personal Information.
We or any of Our partners do not assume any liability or responsibility for disclosure of Your Personal Information due to errors in transmission, unauthorised third-party access, or other causes beyond Our reasonable control. You understand and acknowledge that We cannot ensure or warrant the security of any Personal Information You transmit to Us or guarantee that Your Personal Information may not be accessed, disclosed, altered, or destroyed by a breach of any of Our security measures and safeguards. In the event of any actual or suspected security incident, including data breach, We will take all measures required to be undertaken under applicable laws. You play an essential role in keeping Your Personal Information secure. You shall not share Your Personal Information with anyone. We have undertaken reasonable measures to protect Your rights of privacy concerning Your usage of the Website controlled by Us and Our Services. However, We shall not be liable for any unauthorised or unlawful disclosures of Your Personal Information made by any third-parties who are not subject to Our control. In the event of any actual or suspected security incidents, including data breaches, We will take all measures required to be undertaken under applicable laws.
If You have any questions about the security or retention of Your Personal Information, You can contact Us at contact@meeshoaiservices.ai.
Grievance Redressal
If You have any grievances, complaints or concerns about Our Privacy Policy, Our practices or Our Services, You can contact our DPO by email at contact@meeshoaiservices.ai. In the alternative, you can contact Our grievance redressal officer, whose details have been provided below:
By Mail: Attn: Data Protection Officer,
Name: Murthy S.N
Address - 3rd Floor, Wing-E, Helios Business Park, Kadubeesanahalli Village, Varthur Hobli, Outer Ring Road Bellandur, Bangalore, Bangalore South, Karnataka, India, 560103
Email id: legalsupport@meesho.com
We will respond to all requests, inquiries or concerns within a reasonable timeframe.
We put Our best efforts to resolve Your grievance in a fair, equitable and timely manner, in compliance with applicable laws.
By lodging a complaint, You agree to provide complete support to the grievance redressal officer and such reasonable information as may be sought from You. We aim to resolve the complaints as soon as possible.
If You have exhausted Your opportunity of redressing Your grievances concerning Your Personal Information with Us and You are not satisfied with the resolution, You may raise Your concern to the Data Protection Board of India, once formed and effective.
While You have the right to raise complaints with both the Company and the Data Protection Board of India, please note that, registering false or frivolous complaints with the Data Protection Board is a punishable offence.
Changes to the Privacy Policy
We reserve the right to amend this Privacy Policy from time to time to ensure that this Privacy Policy is consistent with any developments to the Website and Services, the way We use Your Personal Information and any changes to the applicable laws including applicable data protection laws. We will make the updated Privacy Policy available on the Website. We will notify You of any changes to this Privacy Policy by way of an email or by way of a pop-up or notification on the Website or any other means as may be permitted under applicable laws. You will be required to provide Your consent and acceptance to the updated Privacy Policy before You can continue accessing the Website and the Services after such change. We encourage You to visit the Website from time to time to ensure that You are well informed about Our latest policies concerning Personal Information protection. All communications, transactions and dealings on the Website shall be subject to the latest version of this Privacy Policy in force at the time
You should review this Privacy Policy regularly for changes. You may also determine if any such revision has occurred by checking the "Last Updated" legend above.